solutions
in the tracking step, we collect data about point of sales' performance, salesforce activity and customers' behavior through the use of digital tools and innovative algorithms
in-store
activities
analysis
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using our specific applications, we are able to track rack jobbers'
in-store activities and analyze the data that have been collected
this solution is about reporting, validating and tracking in-store visits, checking if their duration and accuracy have been correctly observed
planogram compliance, OOS & OSA
another component of tracking tools is also used to check correspondence between merchandising exposition on shelf and planogram definition
it is also possible to track if there is out of stock of some products or if the optimal shelf availability has been reached
promotion effectiveness analysis
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other tracking tools include platforms used to analyze if promotions implemented in store have been effective over a long term
measuring different variables enables to extract insights to adjust promotional strategies and make them extremely effective and successful
assortment definition & spaces optimization
customer relationship
data-driven customer interaction
the tracking of consumers' activities let our clients gather data about their customers' behavior and journey, both online and in store
these data are also valuable to interact with consumers themselves, knowing better their interests or expectations
